Fueling Relentless Tech Passion with Enhanced Customer Experience
Anyone who has worked with customer insights knows how difficult situations can occasionally be. They have a variety of perspectives and requirements. It takes strength and perseverance to work with them and get splendid results. But at Radixweb, my team and I have been creating a best customer experience for more than decades!
As our 22nd anniversary inches close, we have decided to re-imagine our core values through our brand commitment. With #InnovationYouDeserve we promise you and the entire tech community to offer the top levels of tech excellence.
Customers are now the king of the digitized world. They have the power to decide what they need and from whom. They are empowered enough to decide whether they should remain with a brand or alter it. Which, to my understanding, keeps the business of applications in the limelight. Thus, at Radixweb, we focus on creating a fresh and engaging CX (customer experience) to deliver the #InnovationYouDeserve.
Hear from our reputed clients, about what they have to say about working with Radixweb.
I believe in first impressions. Without a CX that immediately enthralls and weaves itself into your customer’s mind fabric, your application may fall short. The success rate would drop, and you might have to begin from scratch. Application retention rates stand at about two days, meaning your app has 48 hours to deliver a CX that encourages users not to press the jinxed uninstall button.
I think we can all agree that in recent years CX has transitioned into a ‘demo’ of the value proposition of your enterprise. And so did we at Radixweb.
As enterprises rush to create an impact on today’s customers, an app needs to change perceptions, elicit emotions and drive positive reactions through user experience; for example, LinkedIn’s recent laugh reaction rollout to give the TA the feel of social media in a professional platform. This isn’t an easy task, given the minuscule temporal window an app has to engage a user. But as people say, I too believe that when there is a will, there is a way!
Hence, at Radixweb, teams with relentless passion encompass the transformational cycle of conducting business and how CX became its core. For 22 years now, team Radixweb has engaged from humble beginnings of transitioning customers to innovating revolutionary software and delivered the InnovationYouDeserve.
In order to keep the revenue and exposure graph higher, our goal is to rethink the entire customer lifecycle journey. Sure, CX is crucial, and focusing on customers made us where we stand today. But, how do we do it?
Here is how Radixweb’s relentless passion builds CX that appeals to, intrigues and equips users in their hour of need.
CX as a Competitive Differentiator: Appealing
While building an app, it is commonplace to see the enterprise in question scurrying about with each stakeholder working away from the core requirement into a realm of their own creation. This disjointed approach can be tumultuous both strategically and aesthetically.
We at Radixweb believe tech implementation is cohesive, iterative, and, most importantly, the development process requires an empathetic effort while dealing with the customers. In a bid to build a flashy, feature-loaded application, enterprises often forget the subtleties of CX. If I may say, they forget about user experience.
With today’s technology, building an app that looks great isn’t rocket science. But understanding the mindset of your customers requires in-depth research. Operational enhancement with a CX built on deep research is essential for building a human quotient in your enterprise app. Building CX is not just the book’s cover; it needs to be engrained into every syllable of every page. The parallelism is only possible if your app’s CX sync effortlessly with your user base.
At Radixweb, we don’t offer just service but experience!
“Putting the customer first” is a term used in common parlance, but it often remains unimplemented, with purely revenue-driven functionalities taking precedence. But not in the house of Radixweb.
While some may feel that a hard sell is the best way to activate a revenue stream, my views are slightly different. I aim to provide value in every interaction the customer has with our product, eventually build trust, and then deliver an experience that makes the customer feel at ease and connected.
When you achieve CX that meets these metrics, you no longer need to ‘sell’ to your customer. Customers will undoubtedly make a favorable purchase decision. Now the question comes to how can you achieve such foolproof performance? What are the CX impact areas?
CX Impact Areas: Equipping
As I mentioned, CX now extends into business operations, and enterprises across the board are warming up to the idea. In this section, I have penned the variables we follow at Radixweb to reach the optimal CX implementation-
- Augmented Sales
CX increases customer engagement, allowing your application more screen time with the user. By baking consistent CX into all digital and analog channels, enterprises can achieve increased sales due to positive brand perception.
- Empowered Services
An enterprise can build a powerful reputation and expand its customer base without spending a King’s ransom on promotions by creating diverse customer touchpoints across devices and OSS. Complement operational efficiency within the application with a positive CX that leaves the user with a sense of accomplishment, and your app is sure to be a chart-topping revenue generator.
- Connected Marketing
Connected Marketing is all about attaining a better understanding of the customer’s purchase traits and service requirements and then strategizing information into the app’s capabilities. From managing complicated and multi-level marketing campaigns to streamlining launches, personalizing CX across channels is imperative.
Customization is the Key: Intriguing
Customer engagement is a continuous process that should be practiced after maintaining customer privacy. ‘Real-time’ doesn’t necessarily translate into ‘right-time.’ The ethos behind customized MarCom is to engage with a user only when looking for a specific service/product or if the data gathered by their activities throw up a need gap that your services/products can fill.
The one-size-fits-all approach is now obsolete, and our technicians understand that. An app must now engage its users throughout its lifecycle. But frequency needs to be tempered with a steadfast rule of never being intrusive.
The balance of bringing your app to the top-of-mind slot of your user should be balanced with the emotion it elicits from said user. At Radixweb, we tackle the loop of creating and recreating CX strategies by adding sensation to every interaction.
My advice, if you want your app to live and thrive on your users’ devices, respect their wants as well as their privacy, and keep upgrading your app.
22 Years of Commitment and Beyond
On an end note, understanding the expectation of your customers and acting upon them will reflect your CX. By enhancing customer engagement, augmenting Net Promoter Scores, and personalizing user engagements, I trust CX can result in consistent yet frictionless customer journeys.
With Radixweb sporting 22 years of relentless tech passion, we have always kept an outlook of what was desired and kept delivering the #InnovationYouDeserve.
Let’s continue to do the same and ignite the power of user-generated data and help customers feel satisfied in the years to come.
