Thought Leadership
Design Thinking- The Secret to Enterprise Success
Design thinking is a method for solving problems by addressing the consumer’s need as priority
The new market reality has spearheaded a rush amongst enterprises across geo-locations and industry verticals to change their outlook in a bid to achieve design thinking. This mass exodus is interesting because this change is not driven by the companies involved but by the customer.
Today’s ‘mobile’ and ‘always connected’ customers are now used to relevant content and instant gratification regarding whatever they happen to be doing, anywhere, at any time, in the format they choose, and on the device, they happen to be using. Companies promising anything less are going to be struggling to remain relevant.
Some businesses continue to have a regressive perspective, viewing design thinking and digital transformation as disruptions. On the contrary, much like digital transformation, design thinking is a golden opportunity that adds value to an enterprise in the soft sense (brand value, customer perception, etc.) and brings massive financial payoffs.
Cornerstones of Design Thinking
Like every effective change, Design thinking has its own set of themes that a desiring enterprise can follow. Enumerated below are a few topics that can add value to an enterprise’s design thinking. Not surprisingly, all of them carry an underlying human element.
· Integration- Integration is a business strategy that aims at synchronizing IT capabilities and business objectives to align existing, acquired, or created technology to business strategy and customer experience. Enterprises accepting integration are 4.5X more likely to meet their business goals
· Automation- Technology acquired through the initial phases of design thinking can prove very useful if utilized to improve the effectiveness of human employees and not replace them. Nearly 70% of workers believe automation in software development will bring opportunities to qualify for skilled work opportunities.
· Agility- The Agile methodology benefits team managers across the board. It allows teams to develop products and get continuous feedback during development, thus allowing the product to evolve according to feedback with minimal loss of time or resources.
· Collaboration- Aided by the technological residue of ‘yet-in-progress design thinking,’ collaboration as a concept is one of the most highly rated when considering business innovation. What needs attention is that collaboration doesn’t happen between tools. It happens between teams that are utilizing those tools.
7 Ways how Design Thinking can Benefit Your Enterprise
1. Streamlines business processes
Design thinking carries an extraordinary opportunity for a makeover of existing business processes. These processes are made over the long run and have repetitive and tedious tasks. Such redundancy can be eliminated with digitalization and the cutting-edge technology it espouses.
Business tasks, such as data storage, correspondence, and using analytics to boost your sales can be more collaborative and versatile with new technological enhancements. The outcome is an amplification of returns and quick, error-free task completion. The business can move at high speed and pool the resources it has saved towards additional improvement and progression.
2. Improves customer experience
Customer experience is crucial for the accomplishment of a business. When contrasted with conventional businesses, digitally transformed enterprises have a superior client experience with aligned front-end web development to bring to the table. The progression of information in an enterprise that has adopted design thinking is brisk, and thus more engaging, relevant, and aligned products and services can be created for the customers.
Numerous organizations have introduced services like logo makers, website developers, and others because they perceived and capitalized on the need and potential for such products. Design thinking also helps organizations be more extensible and offer additional features to their current customers, thus enhancing profit.
3. Builds better customer relations
The Customer is King for every business, and therefore the preferences and inclinations of a client are paid attention to right from the first interaction. It may be when entrepreneurs set out to make a logo, develop a product offering, or even plan a marketing campaign. As customer satisfaction plays a critical role in enterprise success, customer relations must be given due significance.
With design thinking, the progression of information becomes rapid. Enterprises can store client information like past purchasing history and preferences based on captured searches and make this data accessible to the customer relationship teams. Furnished with these insights and understandings, the customer relationship teams can create bespoke service administrations that keep up enduring and lasting associations with customers resulting in a consistent revenue stream.
4. Provides more flexibility and efficiency
Design thinking eliminates bottlenecks about the flow of information and data. With fluid inter-departmental data flows, the efficiency of the enterprise skyrockets. This can help with a massive decrease in operating costs.
As workflows become more streamlined and flexible, they can be changed in alignment with the enterprise’s evolving priorities and objectives. The automation of processes results in clients’ necessities being tended to better and faster. Building a solid digital workplace will guarantee that the business can develop at a phenomenal rate in stride with its industry’s latest technological development.
5. Creates a scope for further development
The management knows about all the potential roads to further development and growth in a data-driven environment. Enterprises find it a lot simpler to achieve successful expansion with a solid customer base, customer relations, a quick flow of information, and automated workflows with a solid customer base.
With design thinking, the way to look is ahead. As firms join the digital revolution, development avenues that benefit the employees, revenues, and customers open their doors resulting in business success.
6. Increases speed to market
Agility and speedy progression of data clubbed with automated workflows bring about an increased speed to market your enterprise’s products. This is the result of brisk feedback from the client. Automated work processes guarantee that the products are made and improved rapidly.
Digitalization likewise helps make a market for the products with the assistance of faster marketing channels and creating customer mindfulness about the products line in new markets.
7. Empowers the workforce
New age innovations and headways in technology likewise assist the workforce with getting increasingly efficient in their everyday assignments. The employees can work better and get their undertakings, and work responsibilities achieved faster.
Digitalization can bring about workforce transformations, leading the business towards progressions and maintaining a competitive edge in a dynamic environment. As the workforce encounters design thinking, the employees become familiar with new advancements, such as enhancing efficiency by utilizing AI-infused tools and completing more errands in lesser time.
In summation
Design thinking is imperative for the survival and success of a business today. From research to marketing to operations and then on to security, design thinking permeates and empowers all the aspects of a business.
Design thinking is an integral asset. If you implement it in your innovative startup idea, you will actually gain clients with economical solutions, which will eventually open your startup team’s full inventive potential.
From a micro point of view, design thinking may require certain changes in processes that might not be easy to implement, given the fact that gaining momentum requires an effort. Yet when the macro perspective is considered, design thinking stands out as a herald for consistent and exponential business and customer success.
As a takeaway, I suggest not to waste any more time deciding. Take a deep breath and plunge into the ocean of value that is design thinking and experience tomorrow right now.
